Privacy policy

Privacy Policy

Effective Date: January 1, 2026
Last Updated: April 1, 2026

This Privacy Policy describes how Feral Blue LLC, doing business as Feral Blue Designs (“Company,” “we,” “us,” or “our”), collects, uses, discloses, and safeguards your personal information when you access or use our website, products, and services (collectively, the “Services”).

This Policy is designed to comply with applicable privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act.

1. Notice at Collection (California Residents)

We collect personal information as described below for business and commercial purposes. We do not sell personal information. However, we may share personal information for purposes of cross-context behavioral advertising.

You have the right to opt out of such sharing as described in Section 10.

2. Information We Collect

A. Categories of Personal Information

We may collect the following categories:

Identifiers

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

  • IP address

Commercial Information

  • Order history

  • Purchase details

  • Product preferences

Internet / Network Activity

  • Device type, browser type

  • Pages viewed and time spent

  • Referring URLs

Geolocation Data (Approximate)

  • General location derived from IP address

Customer Records

  • Customer service communications

  • Feedback and reviews

Sensitive Personal Information

  • Payment details (processed via third-party processors)

  • Account login credentials (if applicable)

We do not use or disclose sensitive personal information beyond what is necessary to provide the Services.

B. Automatically Collected Information

We collect data automatically through cookies, pixels, and similar technologies.

3. How We Use Your Information

We use your personal information for the following business and commercial purposes:

  • Order processing, fulfillment, and delivery

  • Customer support and account management

  • Transactional communications (order confirmations, shipping updates)

  • Marketing and promotional communications (with opt-out rights)

  • Website functionality and performance optimization

  • Fraud prevention and security monitoring

  • Legal compliance and enforcement of our Terms

4. How We Share Personal Information

We do not sell personal information.

We may share personal information with third parties for business purposes, including:

Service Providers

  • Payment processors

  • Shipping and logistics providers

  • Customer support tools

Technology & Platform Providers

  • Shopify (eCommerce platform and hosting)

  • Printify (product fulfillment)

Analytics & Advertising Partners

  • Providers that assist with website analytics and advertising performance

  • Platforms used for targeted advertising (e.g., social media and marketing platforms)

Legal & Compliance

  • Government authorities or regulators when required by law

  • Parties involved in legal claims or enforcement actions

All third parties are contractually required to use personal information only as necessary to provide services to us.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience and analyze performance.

Types of Cookies We Use:

  • Essential Cookies – required for site functionality

  • Analytics Cookies – measure traffic and performance

  • Advertising Cookies – enable targeted advertising

These technologies may be used by third-party platforms integrated into our Services.

You may:

  • Adjust browser settings to refuse cookies

  • Use available opt-out tools (see Section 10)

6. Data Retention

We retain personal information only as long as reasonably necessary for:

  • Fulfilling transactions and providing Services

  • Maintaining business and financial records

  • Complying with legal obligations

  • Resolving disputes and enforcing agreements

Retention periods vary depending on the type of data and legal requirements.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

In the event of a data breach, we will comply with applicable notification laws.

8. Your Privacy Rights (California Residents)

Under the CCPA/CPRA, you have the following rights:

Right to Know

Request details about:

  • Categories of personal information collected

  • Sources of information

  • Business purposes for collection

  • Categories of third parties receiving data

Right to Access

Request a copy of personal information we hold about you.

Right to Delete

Request deletion of personal information, subject to legal exceptions.

Right to Correct

Request correction of inaccurate personal information.

Right to Opt-Out of Sharing

Opt out of the sharing of personal information for targeted advertising.

Right to Limit Use of Sensitive Personal Information

We do not use sensitive personal information beyond necessary purposes.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

9. Exercising Your Rights

To submit a request, contact us at:

📧 support@feralbluedesigns.com

We may require you to verify your identity before processing your request.

You may also designate an authorized agent to make requests on your behalf.

10. Do Not Sell or Share My Personal Information

We do not sell personal information.

However, we may share personal information for targeted advertising purposes.

You may opt out of such sharing by:

  • Contacting us at support@feralbluedesigns.com

  • Adjusting cookie preferences (if available on the site)

11. Marketing Communications

You may opt out of marketing emails at any time by:

  • Clicking the “unsubscribe” link in emails

  • Contacting us directly

We comply with applicable email marketing laws.

12. Third-Party Links

Our Services may contain links to third-party websites.
We are not responsible for their privacy practices.

13. Children’s Privacy

Our Services are not intended for individuals under the age of 13.

We do not knowingly collect, sell, or share personal information from children.

14. International Users

If you access our Services from outside the United States, you understand that your information may be transferred to and processed in the United States.

15. Changes to This Privacy Policy

We may update this Privacy Policy at any time.
Updates will be posted with a revised “Last Updated” date.

16. Contact Information

Feral Blue LLC
Email: support@feralbluedesigns.com
Location: California, United States